Comments on: What the heck is oohgle?

By: jeddster

jeddster — Fri, 20 Mar 2009 19:24:04 +0000

I find the concept extremely effective. I’m currently sitting on a train and saw the poster out the window, just a search box with a pixellated mgnifying glass and the word “oohgle” inside. Immediately I’ve reached for my web enabled mobile and searched for it out of sheer curiosity.

I work in media and consider myself pretty much impervious to all kinds of marketing, but this simple tactic worked like a charm on me.

They also seem to have improved their SEO somewhat as they are now the top link on google, which quite frankly is the only seach engine anyone should care about…

By: Dave M

Dave M — Fri, 27 Feb 2009 17:30:08 +0000

This has me wondering more about ways of utilising “oohgling”.

More to the point – I hope you did’t use your iPhone whilst driving! This is EXTREMELY DANGEROUS.

By: Back in the office « Malleable Musings

Back in the office « Malleable Musings — Fri, 19 Dec 2008 08:46:02 +0000

[...] I was going to go on to blog about something else and it’s implications to what I do but instead I’ll give some further link weight (in case it still counts for anything) to this post about oohgle. [...]

By: Posterlover

Posterlover — Tue, 16 Dec 2008 15:55:05 +0000

not a problem now though as clearly the outdoor campaign has started to gain some traction and search has now optimised against the correct site. Loving this clever little bit of research that will undoubtedly show the power of search combined with Outdoor.

By: Nathan Whitworth

Nathan Whitworth — Thu, 11 Dec 2008 11:28:57 +0000

I’m not convinced by this tactic. Sure it worked this time, but I doubt they have solved the problem of linking above and below the line marketing. I’ve written my thoughts about it on my blog, but essentially I think they’re making a pretty big mistake and entering the market with a fad. Now is not the time to be introducing unproven fads.

By: Alistair

Alistair — Fri, 05 Dec 2008 16:01:35 +0000

Lots of ads in Asia don’t give URLs, just the search terms to use which (should) bring up the site. A little like the old AOL keyword days, I guess.

By: johnb

johnb — Tue, 02 Dec 2008 16:36:55 +0000

yeah, funny huh?

They only registered oohgle.com 2008-03-06 whereas this domain was registered 08 Dec 2000! So I think I win purely based on that fact. A great lesson in SEO (search engine optimsation) can be learnt from this and it seems like they should have known better as they’re trying to sell a tool!

From an SEO point of view they’ve done everything right in their code – of course I can imagine that my post ranking above their site is skewing their results slightly…that’s what happens when you build a business based on search! luck of the draw!

from their site…

“Posterscope’s Prism Search tool helps advertisers understand how well their OOH campaign achieved this and which bits worked the best.”

clearly not this one!!

By: CodersAdvocate

CodersAdvocate — Tue, 02 Dec 2008 16:25:58 +0000

I noticed that you had top link! Quite funny that… a site that devoted to marketing COMPLETELY forgot about the online market sid of things… or maybe thats the point… who knows.

By: Dave

Dave — Mon, 01 Dec 2008 23:00:11 +0000

Interestingly, searching “oohgle” on Google brings up your blog above the official site! Try it.

By: Josh

Josh — Mon, 01 Dec 2008 22:02:56 +0000

I agree with Neil…